Is Neto (Maropost) good for SEO?

Yes. Neto lets you edit the page title, meta description and URL for pages, products and categories, and it generates an XML sitemap for you. Whether your store ranks depends on how well those fields are filled in, how strong your category and product content is, and whether Google can crawl and index the pages that matter.

Why isn't my Neto store ranking?

Check the basics first: category pages that are bare product grids with no copy, metadata that is duplicated or left at defaults, and product descriptions copied from the manufacturer. If those are in good shape, look at technical causes such as indexation, duplicate URLs or missing redirects. Start with your highest-revenue category pages.

How do I add meta titles and descriptions in Neto?

Each page, product and category in Neto has SEO fields where you can set the title and meta description individually. For a large product catalogue it is more practical to update them in bulk through Neto's product export and import than page by page.

Do Neto category pages need written content?

Yes. A category page that is only a product grid gives Google almost nothing to rank, no matter how good the products are. Adding 150-300 words of useful copy and a proper heading structure is the first change we'd make.

Can you implement SEO recommendations from my SEO agency on Neto?

Yes. If your SEO agency has produced an audit or recommendations, we'll work to them on your Neto store, from template changes and metadata at scale to redirects and structured data, and check each change on the live store. You don't need an agency to work with us. We also run the audit, decide what to fix and in what order, then do the work.

Neto SEO: how to get your store ranking

Neto SEO (search engine optimisation) comes down to the basics on your category and product pages: titles, meta descriptions, headings, URLs, internal links and structured data. If your Neto (Maropost Commerce Cloud) store is under-ranking, check those first. Fixing them doesn’t need a redesign. The work is getting those fundamentals live across your top revenue pages, then building supporting content around them.

This guide walks through what to fix, in priority order, and where Neto helps or gets in the way. It is the same checklist we work through when a store owner asks us why their site is invisible in Google, and you can start on most of it today. If you’re wondering whether the platform itself is the problem, our Neto vs Shopify comparison helps you tell an optimisation problem from a platform problem.

Check the basics before you blame the platform

When a Neto store isn’t ranking, check the SEO basics before you blame the platform. Neto gives you the essentials (editable page titles and meta descriptions, control over your URLs, an automatically generated XML sitemap), but it doesn’t fill any of it in for you.

The pattern we look for first is category pages that are nothing but a product grid. To a shopper that looks perfectly normal. To Google it is a page with no headline worth reading, no descriptive copy, and a title tag that says something like “Shop | Category”. Google ranks pages, not stores, and a grid with no copy gives it very little to rank.

Add duplicated or default metadata across hundreds of products, manufacturer descriptions copied word for word from the supplier feed, and no structured data, and your store can be indexed without ever competing for the searches that matter.

The Neto SEO checklist

What to fix, in priority order

Fix category pages first, then product pages, then the site-wide technical issues, structured data and the product data behind Google Shopping. The first two cover the pages that make you money; the rest make sure Google can find, understand and trust them.

1. Category pages (the biggest lever)

Category pages are where the buying-intent searches land: “ergonomic office chairs”, “espresso machines”, “4×4 recovery gear”. They deserve the most attention. For each category that matters to your revenue:

Write 150–300 words of genuinely useful copy. What’s in the range, how to choose, what to know before buying. It can sit above or below the grid, but it needs to be on the page.
Set a proper heading structure. A descriptive H1 that names what the page sells, with H2s for any sub-sections rather than styled bold text.
Write a unique title tag and meta description. Lead the title with what the page sells and keep it to about 60 characters, since Google truncates long titles to fit the screen. Give the description a reason to click.
Keep the URL short and descriptive. /office-chairs beats /category-214.
Link from within the copy to related categories, buying guides and popular products, not just from the menu.

2. Product pages

Products win the specific searches: model numbers, part names, “buy X online”. The work here is mostly about uniqueness:

Rewrite descriptions in your own words. Manufacturer copy pasted from the supplier feed is the same text any other retailer on that feed can publish, and Google’s SEO Starter Guide advises against copying others’ content, in part or in full.
Unique, descriptive title tags that include the product name and, where useful, the brand or model number.
Complete specifications, in text on the page rather than locked inside an image.
Descriptive alt text on images, for accessibility and for image search.

3. Site-wide technical

Indexation. Check Google Search Console’s (GSC) page indexing report: are your important pages indexed, and is junk (internal search results, tag pages, old test pages) excluded?
Duplicates and canonicals. Filtered category URLs can multiply into hundreds of near-identical pages. On the three Neto stores we checked, each on a different theme, the platform already pointed filtered URLs back to the plain category page with a canonical tag, so confirm your store does the same and look for any duplicates it doesn’t cover.
XML sitemap. Neto generates your sitemap and, according to Maropost’s documentation, submits it to Google automatically. Submit it in GSC’s Sitemaps report as well, because the report only shows sitemaps submitted there, and check that it lists only products you still sell.
Redirects. When products or categories are removed or renamed, 301-redirect the old URLs to the closest live equivalent instead of letting them 404.

4. Structured data

Product schema (price, availability, ratings) can make your product pages eligible for rich results in Google, and Organization or LocalBusiness schema helps Google connect the store to your business. Neto themes vary in what they output by default, so validate a few key pages with Google’s Rich Results Test and fix at template level rather than page by page. If you run Shopping ads, our post on checkout links and product schema fields for Neto stores goes further into product markup.

5. Product data and Google Shopping

The same product data that drives your SEO drives your Google Merchant Center (GMC) feed. Clean titles, accurate descriptions, correct identifiers and sensible categories serve both, so we’d expect one clean-up to help your organic listings and your Shopping listings together.

Where Neto helps, and where it gets in the way

Neto gives you the SEO fields this checklist needs; where it gets harder is scale and the theme templates. Pages, products and categories have editable SEO fields for titles and meta descriptions, URLs can be customised, and the platform generates an XML sitemap for you. Everything in the checklist above is achievable without changing platform.

Editing metadata one page at a time across a catalogue of thousands isn’t realistic, so larger stores need a bulk workflow through Neto’s product export and import. And some of the highest-value changes (heading structure, where category copy sits in the layout, structured data output) live in the theme templates, which means developer work rather than control-panel settings. Neither is a platform flaw, but both need planning before anyone starts editing. Our guide to finding a Neto developer in Australia covers what to look for.

How to prioritise: revenue pages first

Fix the pages that already earn you money first, and don’t try to fix everything at once. Start with the Performance report in Google Search Console: look at your category pages and find the ones earning impressions but few clicks. Google is already showing those pages; the title, meta description or on-page content just isn’t winning the click or the position. That’s where we’d start.

Then sort the rest of the work by money. Group your categories and products by traffic and revenue, and run the checklist across the top group before touching the long tail. We’d rather see ten valuable categories fixed properly than a hundred half-fixed.

What we’d check first

We’d start with a sample of your product pages and your highest-revenue category pages: what’s in their titles, headings and copy, and what structured data your theme outputs. With access to your Search Console, we’d also see which of them earn impressions but few clicks. If that points to a bigger problem, we quote a full audit before any work starts. Then we agree the order with you, make the changes (template edits, metadata in bulk, new category copy) and check each one on the live store after it ships.

Our team is Brisbane-based, supporting retailers Australia-wide, and we cover ecommerce SEO end to end, from the audit and the plan to the implementation. Neto is our specialism, and we also work on WordPress. If you already have an SEO agency, we’ll work to their recommendations, but you don’t need one to work with us.

On a large Neto ecommerce store in Australia, we found more than 2,200 permanently discontinued products still being submitted to Google in the sitemap, 99.9% of every discontinued product on the site. After remediation the sitemap dropped by about 6,700 URLs, verified in July 2026 with sampled checks: 50 of 50 sampled products confirmed deactivated, and 12 of 12 redirecting to their parent category. That is a cleaner sitemap, not a measured change in rankings or revenue.

If your store fits the pattern in this guide, get your free store check. Send us your store’s web address and we’ll look at a sample of your product pages, then tell you about a specific issue from your own store, if we find one.

Neto SEO at a glance

Neto SEO comes down to five areas, worked in priority order.

Priority	Area	What to do
1	Category pages (biggest lever)	150–300 words of useful copy, a descriptive H1 and H2s, a unique title tag and meta description, a short URL, and internal links from within the copy.
2	Product pages	Rewrite descriptions in your own words, unique descriptive titles, full specifications as on-page text, and descriptive image alt text.
3	Site-wide technical	Check indexation in Search Console, confirm filtered URLs canonicalise to the main category page, submit the sitemap Neto generates in Search Console and check it lists only live products, and 301-redirect removed URLs.
4	Structured data	Validate Product and Organization or LocalBusiness schema with Google’s Rich Results Test, and fix at template level.
5	Product data and Google Shopping	Clean titles, descriptions, identifiers and categories, so the same data serves both organic search and your Google Merchant Center feed.

Do the highest-revenue category and product pages first, then work down the list.