Ecommerce SEO audit for Maropost Neto stores.
We check every URL your store sends to Google against what you actually sell, and show you exactly where your store stands: every dead end counted and located. Fixing them is a separate stage, quoted once you’ve seen the findings. Brisbane-based, supporting retailers Australia-wide.
What is an ecommerce SEO audit?
An ecommerce SEO audit checks what your store publishes to search engines against what you actually sell. A general website audit looks at pages. On a store, most of the pages are products, and products keep changing: they sell out, get discontinued, change price and come back under new URLs. So an ecommerce audit starts from the catalogue.
Ours looks at four sources side by side: your sitemap, the live status of every URL in it, your product catalogue and your Google Shopping feed. Where they disagree, your store is either publishing something it shouldn’t or missing something it should.
Your sitemap
Every URL Neto lists for Google to crawl.
Live URL status
What each of those URLs returns today, such as 200, 404 or 410, and whether it’s set to noindex.
Your product catalogue
Every product, and which field means it can be sold.
Your Google Shopping feed
Price, availability and title, as Google reads them from your feed.
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In the sitemap, but dead
Your sitemap lists URLs that return 404 or 410.
Compares Sitemap with URL status -
Gone for good, still published
Products you’ve permanently discontinued are still listed in your sitemap.
Compares Catalogue with Sitemap -
Feed and page disagree
Your feed and your product page show a different price, availability or title.
Compares Feed with Storefront -
Data that contradicts itself
A product’s own fields disagree, so we hold it back and you decide what it is.
Compares Catalogue with Catalogue
What does our ecommerce SEO audit check?
The audit runs across your whole catalogue: every URL, every product.
- 9,840 sitemap URLs checked
- 8,400 products checked
- 4 sources compared
- 0 changes made to your store
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Your sitemap, URL by URL
We download your sitemap and classify every URL in it: products, categories, content pages, and anything that shouldn’t be there at all.
Example result: 9,840 URLs classified -
The live status of every URL
HTTP status and noindex on every URL in the sitemap, so you know which ones return 404 or 410 while Google is still being asked to crawl them.
Example result: 340 return 404 or 410 -
Discontinued products still being published
We confirm which field actually means “sellable” on your store, identify the products that are permanently gone, and check whether they’re still in your sitemap.
Example result: 540 still listed -
Storefront against your Google Shopping feed
Products where your site and your feed disagree on price, availability or title. If you don’t run a Shopping feed, we agree at the start what we check instead.
Example result: 72 products disagree -
What to fix first
Every finding ranked by what it’s costing you and what it would take to fix, so the next stage starts from a plan, not a guess.
Example result: 6 findings ranked -
The ambiguous ones, held back
Where your own data contradicts itself, we don’t guess. Those products are listed with the contradiction named, and you decide.
Example result: 18 held back
- 8,960 Live: return 200, no noindex, and should be there
- 340 Dead: return 404 or 410
- 540 Shouldn’t be there: discontinued products still listed
What do you get from the audit?
You get a number you didn’t have before: how many of your products are permanently gone, and how many of those your store is still submitting to Google.
What we don’t promise: rankings, traffic, revenue or Merchant Center approval. The audit tells you exactly where your store stands. Fixing it is the next stage, and that’s what changes it.
- A register of every sitemap URL returning 404 or 410
- The list of permanently discontinued products, and which are still in your sitemap
- Every product where your storefront and your Shopping feed disagree
- A list of the products where your own data contradicts itself, and why
- Your sitemap count, split into live, dead and shouldn’t-be-there, that you can check on your own site
- A walkthrough of the findings, and what we’d fix first
- 340 sitemap URLs return 404 or 410
- 540 of 590 discontinued products still in your sitemap
- 72 products where your feed and storefront disagree
- 18 products held back, each contradiction named
| Priority | Area | What we found | What we’d fix first | Effort |
|---|---|---|---|---|
| High | Discontinued products still listed Catalogue against sitemap | 540 of 590 discontinued products, still set active and in your sitemap | Switch them off and redirect each one to its closest live page | Medium |
| High | Dead URLs in the sitemap Sitemap against URL status | 340 sitemap URLs return 404 or 410 | Find what keeps each one listed, then remove it or redirect it | Low |
| Medium | Feed price Feed against storefront | 31 products priced differently in your feed and on the page | Correct the price field your feed reads | Low |
| Medium | Feed availability Feed against storefront | 29 products in stock in your feed, sold out on the page | Correct the stock field your feed reads | Low |
| Low | Feed titles Feed against storefront | 12 products with a different title in your feed | Match the feed title to the product page | Low |
| Held back | Data that contradicts itself Catalogue against catalogue | 18 products where the name and the spec field disagree | We name each contradiction; you decide | Not rated until you decide |
By priority
- High 2
- Medium 2
- Low 1
- Held back 1
Each finding counts once, however many products it covers.
Next steps
- Walk through the findings
We take you through each one and how we counted it.
- Agree what to fix first
We settle the order with you, starting from the ranking.
- Quote the fix
It’s a separate stage, with its own fixed price.
A clear, practical audit process
In four steps, we review your Maropost Neto store, identify what’s holding it back and give you clear, practical recommendations, with no changes made to your store during the audit.
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1
We review your store
Share your store and goals
Send us your store URL and a few details about your business. We’ll look at your sitemap and product pages so we can scope the audit to your store.
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2
We define the scope
Confirm focus areas and quote
We scope the audit based on your store size and what you want to achieve, then provide a fixed quote. Once confirmed, you’ll get secure access instructions.
- Sitemap and every URL’s status
- Discontinued products
- Storefront against your Shopping feed
- An agreed alternative if you don’t run a Shopping feed
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3
We run the audit
In-depth analysis (15 business days)
Our team checks your whole catalogue: every sitemap URL and its live status, every product, and your Shopping feed against your storefront. We don’t make any changes to your store while we work.
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4
You get clear recommendations
Findings and next steps
You’ll receive a clear, prioritised report with key findings, practical recommendations and next steps. If you’d like help implementing the recommendations, we can provide a separate quote.
Audit report
- Key findings
- Prioritised recommendations
- Next steps
- Optional implementation support
If we find something along the way that is outside the agreed scope, we’ll flag this with you.
On one Neto store, almost every permanently discontinued product, more than 2,200 of them, was still being submitted to Google.
That was a large Neto ecommerce store in Australia, with tens of thousands of products. After the fix, its sitemap was about 6,700 URLs smaller. We checked every remaining URL for the discontinued pattern and found none left, then spot-checked the rest: 62 of 62 sampled URLs returning 200, 12 of 12 sampled redirects landing on their parent category, and 20 of 20 held-back products still active.
It’s one store, and one we work with, so read it as what’s possible rather than what’s typical. We don’t claim it changed revenue. We measured what Google was being asked to crawl.
Why this builds up on Neto without anyone doing anything wrong
When you deactivate a product, Neto doesn’t redirect its URL, so it returns 404. Neto also generates your sitemap and submits it to Google for you. On the store we measured, products that were gone for good but still set active stayed in that sitemap.
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1In Neto
Discontinued, still switched on.
- SKU
- KC-3301
- Stock on hand
- 0
- Status
- Active
Discontinued. It won’t be restocked.
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2On your storefront
The page still loads. Nobody can buy it.
Example: the Enamel stockpot 6L page still loads, marked sold out, with its buy button disabled. -
3In your sitemap
Still listed for Google to crawl.
Example: the sitemap lists the Enamel stockpot 6L page between live products.
If you switch it off instead, its URL returns a 404, and Neto doesn’t add a redirect for you.
Every permanently discontinued product, counted and listed, and which of them are still in your sitemap.
Switching each one off and redirecting it to its closest live page, quoted on its own.
Does my store need an ecommerce SEO audit?
Any one of these is a good reason to check.
Merchant Center disapprovals or a suspension warning
Products are being knocked out of Shopping and you’re not sure which data is behind it.
404s climbing in Search Console
Or “Crawled – currently not indexed” keeps growing, and nobody can say why.
Customers landing on dead product pages
Someone has told you they clicked through from Google to a product you stopped selling.
Years of discontinued stock nobody has cleaned up
A large catalogue with a long tail of products that are sold out for good but still switched on.
You’ve just taken over the store
You want a clear, defensible picture of what you’ve inherited before you start changing things.
A replatform is on the table
Whether you stay on Neto or move, nobody wants to carry thousands of dead URLs across.
Why we check every row instead of a sample.
On one job, our own first pass rated a group of products “high confidence”. A full check found 19 of the 21 were wrong. It was caught before it reached the client, because we check every row rather than a sample.
Sample review
A reviewer checks a small set and assumes the rest are fine.
| Product | SKU | Category | Result |
|---|---|---|---|
| Cast iron skillet 26cm | KC-2610 | Cookware | OK |
| Enamel stockpot 6L | KC-3301 | Cookware | Discontinued, still listed |
| Ceramic pour-over set | KT-1182 | Coffee & tea | OK |
| Glass storage jars, 1L | KS-2215 | Storage | OK |
| Stainless steel colander | KP-0316 | Prep | OK |
1 product flagged. The other 8,375 weren’t looked at.
Every row
We check every product in the catalogue and count what we find.
| Product | SKU | Category | Finding |
|---|---|---|---|
| Enamel stockpot 6L | KC-3301 | Cookware | Discontinued, still listed |
| Cast iron skillet 26cm | KC-2610 | Cookware | OK |
| Copper measuring cups | KP-1450 | Prep | Feed price differs |
| French press 1L | KT-1260 | Coffee & tea | Feed says in stock, page says sold out |
| Bamboo chopping board, large | KP-0907 | Prep | Discontinued, still listed |
| Stoneware mixing bowl | KP-0721 | Prep | Held back: name and spec disagree |
| Ceramic pour-over set | KT-1182 | Coffee & tea | OK |
630 products flagged: 540 discontinued and still listed, 72 feed mismatches, 18 held back for you to decide.
Your store stays untouched during the audit
We read and measure. Nothing on your store changes until you decide what to fix.
Contradictions come to you
If we’re not sure about a product, we flag it and explain why, and you decide what it is.
Every number labelled
Every count says what it was counted against and what it leaves out, so you know exactly how far each number goes.
Diagnosis and fix from the same team
The people who find the problem write the fix, so nothing gets lost in a handover between two firms.
How much does an ecommerce SEO audit cost?
One fixed price for the project, quoted after the free store check. It’s set by one fact about your store, the size of your catalogue, so there’s no menu to choose from. The contingency is built into the quote, so for the agreed scope the figure we quote is the figure you pay.
Why there’s no price list here: we don’t quote before we’ve looked. If your store doesn’t need an audit, the free check will tell you that too.
Ecommerce SEO audit questions.
What does an ecommerce SEO audit include?
How much does an ecommerce SEO audit cost?
How long does an ecommerce SEO audit take?
Will you change anything on my store?
Is the audit only for Maropost Neto stores?
Will an ecommerce SEO audit improve my Google rankings?
Do you fix the problems you find?
What if my store doesn't need an audit?
Get your free store check.
Send your store address and anything you’ve noticed: Merchant Center warnings, 404s, products still showing that you no longer sell. We’ll read your product pages the way Google does and write back with what we find.
- A specific issue from your own store, if we find one
- Where it is and how to check it yourself
- Whether it’s worth counting how many products it affects
- Whether a full audit is worth it
No automated score and no generic report. No obligation either.