Elite Digital is a Brisbane-based Maropost Neto development and ecommerce SEO specialist, supporting retailers Australia-wide. Neto by Maropost is our specialism. We cover the whole job, from the first audit to a change verified on the live store, across product and category pages, campaigns, product feeds, tracking, checkout and integrations.
Help for a Neto store comes from a few places: Maropost’s own documentation and partner directory, Australian agencies and freelancers, and developers based overseas. If you are weighing up whether to stay on Neto at all, our Neto vs Shopify comparison sets out when each platform suits.
What Maropost Neto development involves
Maropost Neto development is the work that keeps a Neto store selling. It covers theme and template work, product and category page improvements, campaign and banner setup, product feeds and Google Merchant Center, analytics and conversion tracking, checkout and freight configuration, third-party integrations, and the testing that proves a change works before it goes live.
Most of it is a steady stream of changes: a new campaign, a feed fix, a tracking gap, a checkout tweak, a batch of product updates. If you run your site as something you improve every month, you need a partner set up for that rhythm. Neto’s templates are written in Maropost’s own templating language, B@SE, so a developer who already knows it gets through that stream faster and with fewer surprises.
Part of the job is keeping up with the platform itself. Maropost still publishes updates for Neto. As at September 2026, its Neto release notes list releases dated 2 and 8 September 2026, the later one covering Neto version 6.379.0 with an API revision and bug fixes. Its Neto by Maropost status page shows the current state of named platform components, including storefronts, the control panel, payment methods and carrier labelling. A good developer reads each release for anything that touches your templates, integrations or checkout.
What to look for in a Maropost Neto partner
A Maropost Neto partner worth hiring works in the platform daily, knows how Australian stores trade, and ships changes that are tested and reversible. Look for:
Neto as their main platform
Neto has its own ways of handling inventory, feeds and templates. Someone who works in it daily moves faster and breaks less.
Australian context
Freight, GST, wholesale selling and payment options all shape a Neto store. A partner who understands the Australian operating environment saves you from expensive misunderstandings.
A process that ends in verified changes
Ask how they audit a store, scope a change, test it, roll it back if needed, and confirm it worked on the live site.
Willingness to work alongside your other partners
If you already have an SEO agency or marketing team, a good partner works to their recommendations and keeps them in the loop. If you don’t, the partner should be able to audit the store and set the priorities itself.
Set up for ongoing support
A Neto store runs on a steady flow of small, important changes, so check the partner has room for monthly work as well as larger builds.
Before you hire anyone, ask them to walk you through how they would scope, test and roll back one change on your store.
Why an Australian specialist matters
An Australian Neto specialist matters because several settings that affect every order, from GST to freight, are specific to trading in Australia. GST and tax-inclusive pricing are set in Neto’s own currency and tax settings, Australia Post, eParcel and StarTrack labelling is built into the platform, and one Neto store can sell to wholesale and retail customers side by side. Getting one of those wrong costs sales. A developer who works on Australian Neto stores knows how these settings interact and configures for them by default.
Timezone and accountability matter too. Website work moves faster when your partner is available in your working day, knows your market, and answers for what ships.
How Elite Digital works
Elite Digital audits your Neto store, decides what to fix first, then builds the changes and verifies them on the live site. We are Brisbane-based, a division of L&Z Digital, supporting retailers Australia-wide, and we deliver the work remotely. Strategy, audits and implementation are all ours, so you don’t need a second agency to get started. If you already have an SEO agency or consultant, we’re happy to work alongside them and build to their recommendations.
On a large Neto ecommerce store in Australia, we edit the theme’s template files directly. Between 2 and 10 September 2026 we made seven template uploads to that store’s theme files, each time taking a backup first and checking a file fingerprint (a hash) before and after, to confirm the server held the version we intended. In September 2026, after Maropost pointed another web address at the same store, we checked all 748 of that address’s old URLs, following each redirect to its final page. Of those, 747 resolved and one, an inactive category, returned a 404 (page not found) error.
To see how we work on your own store, get your free store check. Send us your store address and we’ll check a sample of your product pages and tell you about a specific issue from your own store, if we find one.
Maropost Neto development at a glance
| What you need | What to look for |
|---|---|
| Ongoing Neto changes and fixes | A platform specialist set up for monthly work |
| A store that sells correctly in Australia | A partner who knows the GST, freight, wholesale and payment settings |
| Better search visibility | One team that audits the store, sets the priorities and ships the fixes, and works with your SEO agency if you have one |
| Confidence that changes won’t break the store | Clear scoping, testing and a rollback plan |
| A local, accountable team | An Australian specialist working Australian business hours |
